COMPETITOR
ANALYSIS
Your shiny new website, new brand identity or latest social media campaign might look good and may have cost you a great deal of money. Still, they’re worthless if they don’t reach your audience and generate your desired response. To avoid this happening to our clients, we always recommend undertaking a comprehensive competitor analysis before answering any brief.
COMPETITOR
ANALYSIS
Your shiny new website, new brand identity or latest social media campaign might look good and may have cost you a great deal of money. Still, they’re worthless if they don’t reach your audience and generate your desired response. To avoid this happening to our clients, we always recommend undertaking a comprehensive competitor analysis before answering any brief.
How It Works
We believe a competitive analysis is the foundation of any successful communications strategy. Understanding what makes a product or service unique allows us to focus on what attributes we need to focus on in order to reach the relevant target market.
For each competitor or strategic group, we dive deep into profitability, growth patterns, marketing objectives, current and past strategies, organisational and cost structure, strengths and weaknesses, and the competitor's business size (in sales).
We Look To Answer The Following Questions:
WE'RE READY
WHEN YOU ARE
WE’RE READY
WHEN YOU ARE
So if you want to know more about your competitors or simply need a better understanding of market conditions – we’re ready when you are.