COMPETITOR

ANALYSIS

Your shiny new website, new brand identity or latest social media campaign might look good and may have cost you a great deal of money. Still, they’re worthless if they don’t reach your audience and generate your desired response. To avoid this happening to our clients, we always recommend undertaking a comprehensive competitor analysis before answering any brief.

COMPETITOR

ANALYSIS

Your shiny new website, new brand identity or latest social media campaign might look good and may have cost you a great deal of money. Still, they’re worthless if they don’t reach your audience and generate your desired response. To avoid this happening to our clients, we always recommend undertaking a comprehensive competitor analysis before answering any brief.

How It Works

We believe a competitive analysis is the foundation of any successful communications strategy. Understanding what makes a product or service unique allows us to focus on what attributes we need to focus on in order to reach the relevant target market. 

For each competitor or strategic group, we dive deep into profitability, growth patterns, marketing objectives, current and past strategies, organisational and cost structure, strengths and weaknesses, and the competitor's business size (in sales).

We Look To Answer The Following Questions:

1
Who are your competitors?
2
What products or services do they sell or offer?
3
What is each competitor's market share?
4
What are their past strategies?
5
What are their current strategies?
6
What type of media are used to market their products or services?
7
What are each competitor's strengths and weaknesses?
8
What potential threats do your 
competitors pose?
9
What potential opportunities do they make available for you?
Only after we have completed a detailed competitor analysis can we set a communications strategy and agree on what is required to drive our client's business forward.

WE'RE READY

WHEN YOU ARE

So if you want to know more about your competitors or simply need a better understanding of market conditions - we’re ready when you are.
START YOUR PROJECT

WE’RE READY

WHEN YOU ARE

So if you want to know more about your competitors or simply need a better understanding of market conditions – we’re ready when you are.

START YOUR PROJECT